Results For "AP"
2159 News Found
HT's visibility drive for Leadership Summit
In Campaigns By Bhawana Anand - December 09, 2013
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
Is OOH a man's world? The women speak out...
In OOH News By VJ Media Bureau - December 03, 2013
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…
'Research and technology will take the medium ahead'
In Viewpoints By M4G Bureau - December 03, 2013
In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Axis banks on OOH
In Campaigns By MunmunSaha - December 02, 2013
Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.
Sahara Q Shop creates high decibel visibility
In OOH News By Bhawana Anand - November 28, 2013
Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.
PMR appoints Anil Goyal as VP-Outdoors
In OOH News By VJ Media Bureau - November 27, 2013
Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.
Clutter: Whose call is it?
In OOH News By VJ Media Bureau - November 22, 2013
The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.
Berger Silk adds colour to OOH
In OOH News By Nabamita Chatterjee - November 22, 2013
The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.