Results For "AP"
2131 News Found
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
'Transparency, accountability & measurability key factors'
In Viewpoints By M4G Bureau - January 13, 2014
For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...
HDFC Life taps parents with celebratory activation
In OOH News By VJ Media Bureau - January 07, 2014
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
Quikr builds a brand narrative on OOH
In Campaigns By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.
'We Chat' moves on with"Out-of-Home†media
In OOH News By MunmunSaha - December 18, 2013
The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.
Sinex Systems collaborates with Trix International
In OOH News By VJ Media Bureau - December 17, 2013
Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.
BBM's instant connect @ campuses
In Campaigns By Bhawana Anand - December 17, 2013
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
Vodafone rides high on LED displays for Pay Go
In OOH News By Bhawana Anand - December 11, 2013
Bates CHI & Partners innovates with LED to capture the internet users.
Blenders's Pride - Fashioned OOH
In Gallery By - December 10, 2013
Platinum Outdoor adopted an innovative appoach to display the Blenders Pride Fashion Tour 2012 at Hyderabad airport.
Star Jalsha's'Maa' goes live on hoarding!
In OOH News By Nabamita Chatterjee - December 10, 2013
Through an innovative live Shehnai performance atop a hoarding, Star Jalsha involved all of Kolkata's viewers to celebrate the wedding of the iconic character in one of its most popular daily mega soaps,'Maa'!