Results For "AP"
2131 News Found
Honda taps rural audience with mobile service vans
In OOH News By Bhawana Anand - September 02, 2014
The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas
Apollo Tyres enhances visibility at IGIA
In Campaigns By Bhawana Anand - August 27, 2014
A new 3D creative has been used, on a larger display area
DDB Mudra West appoints Ferzad Variyava as Group Creative Director
In OOH News By VJ Media Bureau - August 26, 2014
Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains
DDB Mudra North appoints Subhashish Dutta as Senior Creative Director
In OOH News By VJ Media Bureau - August 12, 2014
Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising
Posterscope launches Prism Creative in Asia Pacific
In OOH News By VJ Media Bureau - August 06, 2014
Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content
UK's outdoor grows 6.4% to £258.5m in April-June 2014
In Digital OOH By VJ Media Bureau - August 05, 2014
Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure
IOAA Credit Control Council strengthens action against defaulting firms
In OOH News By Rajiv Raghunath - August 04, 2014
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms
ACCA reinforces its presence in South Asia
In Digital OOH By VJ Media Bureau - July 26, 2014
PSI strategically captured student dominated locations for the campaign
OOH Geared For Growth: Industry Leaders
In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.