Wildcraft appoints DDB Mudramax for all media activities

In OOH News By VJ Media Bureau - December 24, 2014

DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.

Microsoft Lumia 730 grabs attention through OOH

In Campaigns By Bhawana Anand - December 23, 2014

Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.

IndiaMART boards DMRC for an impactful OOH journey

In Campaigns By Bhawana Anand - December 19, 2014

IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre

Mirror, Mirror on the wall

In OOH News By Jubilee Cardozo - December 15, 2014

Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews

OMAC appoints new director of marketing & communications

In OOH News By VJ Media Bureau - December 09, 2014

Jacques Major will take over as Director of Marketing and Communications from January 5, 2015

DMRC Train Wrap: Profitable or Not?

In OOH News By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

BMC FOB project runs into rough weather, nearly scrapped

In OOH News By Hema Tiwari - December 05, 2014

Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts for advertising on the 15 FOBs

DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

In OOH News By VJ Media Bureau - December 02, 2014

Sumeer brings to the agency an experience of over 15 years in communications across brands

EPIC goes larger-than-life through OOH

In OOH News By Jubilee Cardozo - December 01, 2014

EPIC Channel, India\'s first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.

Swach Bharat campaign cleans OOH clutter

In OOH News By VJ Media Bureau - November 25, 2014

The orders issued by state-line takes cleaning drive in all parts of capital.