99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

Reliance Digital's laptop benches'Boot-up Your Life'

In OOH News By Preethika Kotian - June 30, 2015

Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival

Tata Communications wraps Heathrow Express

In OOH News By Bhawana Anand - June 26, 2015

The brand plastered the Heathrow Express entire fleet of trains and will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to create high visibility at station

The Social Street debuts today

In OOH News By VJ Media Bureau - June 22, 2015

A team of four veterans launch the agency to build the stories that are inspired by the lives of consumers and intersect them with brands

BJP Mumbai goes outdoor to celebrate approval for Coastal Road project

In Campaigns By VJ Media Bureau - June 16, 2015

Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city

Outdoor policy for Thiruvananthapuram coming up

In OOH News By Preethika Kotian - June 11, 2015

The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity of the media units to withstand the force of wind, soil bearing capacity where the units are put up, use of electrical connections for lighting up hoardings, etc.

FEPE 56th International Congress opens in Budapest

In OOH News By VJ Media Bureau - June 11, 2015

The Congress has an impressive line-up of speakers from Europe, North America, Africa and Australasia, including media owners, specialist agencies and clients

FEPE 56th International Congress: FEPE announces inaugural FEPE Awards

In OOH News By VJ Media Bureau - June 05, 2015

The first ever FEPE International OOH Awards will be given away at the Gala dinner in Budapest

DDB MudraMax-Media appoints Gerald Roche as Sr VP

In OOH News By VJ Media Bureau - June 04, 2015

Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts: