OPPO goes mobile through metro wraps

In Gallery By - April 26, 2016

OPPO mobiles has recently gone on DMRC's metro rail wraps on trains of Line II (connecting Samaypur badly to Huda City Center). Outdoor Agency MOMS has executed the campaign. Starting from 2nd April, the campaign will continue for three months.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

In OOH News By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Measurement of ROI is difficult in OOH

In Viewpoints By M4G Bureau - April 19, 2016

Deepika Tewari of Tanishq shares the brand's equation with outdoor and its role in capturing their TG.

DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

In OOH News By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.

Goafest recognizes excellence in OOH

In OOH News By Satarupa Chakraborty - April 14, 2016

Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.

It's raining brands for DMRC's yellow line

In OOH News By Satarupa Chakraborty - April 11, 2016

Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.

IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Vizeum appoints Amita Karwal as COO, North and South

In OOH News By Satarupa Chakraborty - April 07, 2016

Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.

Neo@Ogilvy India appoints Biraja Swain as its Chief Growth and Innovation Officer

In OOH News By Nabamita Chatterjee - April 04, 2016

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD's operations across India and South Asia with over fifteen years of digital media expertise. He has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

Joint effort by all stakeholders of OOH can uplift rural outdoor scenario: Jayesh Yagnik

In OOH News By Nabamita Chatterjee - March 23, 2016

Jayesh Yagnik, COO, MOMS Outdoor, while speaking at the East Talks OOH conference in Kolkata recently highlighted how the rural landscape of the zone can be tapped by the outdoor industry for its growth.