G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016

In OOH News By VJ Media Bureau - June 09, 2016

G K Suresh as Vice President - Marketing with the Foods Business of ITC Ltd looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products

X-Men goes large than life through OOH

In OOH News By Satarupa Chakraborty - June 01, 2016

Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!

Madison bags media mandate for Zopper

In OOH News By Satarupa Chakraborty - May 31, 2016

Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.

Sanjay Kapoor of L&T Metro to speak at OAC 2016 on transit media advertising

In OOH News By VJ Media Bureau - May 24, 2016

Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd, has over 29 years of experience in the advertising, retail, industrial products, software services, medical equipment, exhibition, and event sectors

Carat India appoints Sujata Dwibedy as EVP, Mondelez

In OOH News By Satarupa Chakraborty - May 18, 2016

Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.

Orango Solutions offers innovative OOH sites at Amritsar Airport

In OOH News By Satarupa Chakraborty - May 16, 2016

Amritsar-based Orango solutions has invested in aesthetically-appealing standees along with regular and digital OOH formats, as part of their airport branding solutions at Amritsar Airport.

Rapport takes up title sponsorship of OAA 2016

In OOH News By VJ Media Bureau - May 06, 2016

Rapport India's brand association with OAA 2016 is a vindication of the OOH major's strong belief in innovation and excellence

CASHurDRIVE bags exclusive advertising rights for TABcab

In Campaigns By Satarupa Chakraborty - May 06, 2016

Leading media advertising company, specialising in the concept of vehicle wraps will now be noticed in Mumbai.

OLA Micro's train wraps ask commuters to beat odd-even rule in Delhi

In Campaigns By Satarupa Chakraborty - May 02, 2016

OLA launched the OOH campaign of its latest cab service, OLA Micro on metro train wraps of DMRC's Line II.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.