Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

In OOH News By Satarupa Chakraborty - August 11, 2016

Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.

GHMC removes ban on hoardings

In OOH News By Satarupa Chakraborty - August 10, 2016

Following a complete ban for three months, GHMC approves of outdoor hoardings in Hyderabad but with a few riders to avert hazards.

GoodKnight & Iodex aid the pilgrims at Pandharpur Wari

In OOH News By Nabamita Chatterjee - July 19, 2016

One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner, which was successfully executed by Vritti Solutions.

ITC - Superia Soap goes downtown through OOH with Kinetic India

In OOH News By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

FMCG brands woo metro travelers in Delhi

In OOH News By Satarupa Chakraborty - July 04, 2016

Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.

Built to Grow

In Viewpoints By M4G Bureau - June 29, 2016

It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.

TATA Salt's eye catchy innovation at Kumbh Mela

In OOH News By Satarupa Chakraborty - June 28, 2016

Branded paper plates feeding devotees upped the visibility quotient for TATA Salt at the crowded Kumbh Mela.

Do the DOOH

In OOH News By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?