Smartphone brands take vantage positions at Bengaluru airport

In OOH News By M4G Bureau - April 26, 2017

Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International Airport (KIA), Bengaluru, on JCDecaux India airport media.

Laqshya Group appointed OOH AOR of Arnab Goswami's Republic

In OOH News By M4G Bureau - April 26, 2017

Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.

Korean Air takes Delhi Metro route to promote direct flights to Seoul

In Campaigns By Namisha Raj - April 26, 2017

CASHurDRIVE has executed the one-month campaign that began in mid-April

Ecosys OOH revs up Renault Kwid Climber to"Live for More Style”

In Campaigns By Namisha Raj - April 21, 2017

The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.

oOh!media, APN Outdoor merger likely to be completed in July

In Digital OOH By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.

Total Quartz takes cue from badminton to highlight car fitness mantra

In Campaigns By M4G Bureau - April 19, 2017

Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile vans for reach.

Pepe Jeans rides Delhi Metro Line II

In Campaigns By Namisha Raj - April 18, 2017

The brand has wrapped Delhi Metro Line II rakes; eg. communications holds the rights on this stretch

FBB makes a fashion statement on Delhi Metro Line III

In Campaigns By Namisha Raj - April 17, 2017

Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III

US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

Pre-bid meeting for 7 Railway zonal packages on April 20

In OOH News By Rajiv Raghunath - April 13, 2017

The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.