Srishti bags exterior branding rights on DEMU trains in SC Railway's Hyd div

In OOH News By Rajiv Raghunath - July 05, 2017

The South Central Railway DEMU trains run in Andhra Pradesh and Telangana and reach destinations as far as stations in the adjoining states of Maharashtra and Karnataka.

DDB Mudra Group announces transition in creative leadership

In OOH News By M4G Bureau - June 30, 2017

Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

In Digital OOH By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

IGIA's spruced-up T2 will open up new advertising avenues

In OOH News By Bhawana Anand - June 27, 2017

Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely tap into this opportunity in a big way

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

Khushi Advertising appoints Sanjay Nanavare as DGM - Business Development

In OOH News By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

Lodha Group observes World Environment Day with a unique billboard garden

In Campaigns By Bhawana Anand - June 22, 2017

MOMS planned and executed the vertical billboard garden by using some 1,000 saplings

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In OOH News By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Advertising makes the leap outdoor

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - June 19, 2017

Companies are pushing agencies with outdoor solutions that target right audience at right location

Kinetic India bags big OOH mandate from Star TV Group

In OOH News By M4G Bureau - June 14, 2017

Kinetic India has been appointed as the OOH agency for Star Plus, the whole Star Sports bouquet, and the corporate business of Star Group.