Results For "AP"
2133 News Found
Orient Electric appoints Lodestar UM as Media AoR
In OOH News By M4G Bureau - August 01, 2017
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter
OAA 2017 winners awarded
In OOH News By M4G Bureau - July 31, 2017
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
In Research By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
OAC App to be launched at OAC 2017
In OOH News By M4G Bureau - July 26, 2017
The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules
Uber India appoints Sanjay Gupta as Head of Marketing
In OOH News By M4G Bureau - July 25, 2017
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder
Madison Media appoints Saif Shaikh as VP to head Godrej media AOR
In OOH News By M4G Bureau - July 18, 2017
Saif brings with him 15 years of experience in media wherein he has been with Group M for last 7 years before joining Madison Media.
Outreach Advertising wins ad rights at 8 Assam state bus terminals
In OOH News By Bhawana Anand - July 17, 2017
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
Dalmia Cement reinforce brand presence in Odisha during Rath Yatra
In Campaigns By Bhawana Anand - July 12, 2017
Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.
Can the Elephant befriend the Dragon?
In Research By M4G Bureau - July 11, 2017
More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.
ENO leverages AR to drive its Freeze Off campaign in 5 cities
In OOH News By M4G Bureau - July 10, 2017
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities