Happy mcgarrybowen bags creative mandate of Wildcraft

In OOH News By M4G Bureau - October 24, 2017

Shortly after winning the account, Happy mcgarrybowen released the AW ’17 campaign for Wildcraft

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Gallery By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Campaigns By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

Australia’s APN Outdoor brings on board James Warburton as chief executive

In OOH News By M4G Bureau - October 17, 2017

Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann

Prakash Arts wins media rights at Vizag & Vijayawada airports

In OOH News By Bhawana Anand - October 16, 2017

The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports

Integrated, inclusive approach key to success of smart city projects: Experts

In Digital OOH By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

Madison Media wins Sri Sri Tattva Media AOR

In OOH News By M4G Bureau - October 10, 2017

Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space