Paras Dairy appoints DDB Mudra Group as creative partners

In OOH News By - November 14, 2017

The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das

BMW continues to sizzle OOH with its X series

In Campaigns By M4G Bureau - November 14, 2017

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series

Airport media – cut out for premium brand advertising

In Viewpoints By - November 14, 2017

Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income

New Daktronics Media Kit offers unlimited customizable messaging options

In Digital OOH By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 14, 2017

Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In OOH News By M4G Bureau - November 13, 2017

Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities

Roop Sign & Graphics installs Efi VUTEk LX3 Pro 10 color LED UV inkjet printer

In OOH Solutions By M4G Bureau - November 10, 2017

Installed by Arrow Digital, the Efi-Vutek LX3 Pro Production Level LED Printer features energy-efficient, “cool cure” LED curing technology that requires much lesser heat than other UV or latex inkjet printers. The 3.2-meter-wide inkjet production device also offers an extended-gamut ink set

Cash-strapped Ludhiana civic body urging state govt to permit new tender float

In OOH News By Bhawana Anand - November 07, 2017

The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on to get permission for a tender for 80 unipoles

Pratheeksha Bus Shelters Kerala submits plan to the State Government

In OOH News By Bhawana Anand - November 06, 2017

The state government will be assimilating the proposal submitted the nodal agency marking locations for 500 shelters; the final nod will be given after legal and financial department approvals

Campus Shoes takes big strides on Delhi OOH landscape

In Campaigns By M4G Bureau - November 03, 2017

Targeting the youth audience, two different creatives have been used to connect with male and female audiences.