Zenith adex report pegs OOH growth at 5% in 2018

In Research By M4G Bureau - December 04, 2017

Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%

‘DTC bus is the oldest advertising format in Delhi NCR’

In Gallery By - December 02, 2017

Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR

‘DMRC has made a paradigm shift in its advertising business approach’

In Gallery By - December 01, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

‘Civic body OOH norms need to be aligned with changing urban landscape’

In OOH News By Amaan Kazmi - December 01, 2017

Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business

JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis

In OOH Solutions By M4G Bureau - December 01, 2017

Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product

‘OOH success in large airports is paving way for OOH growth in smaller airports’

In Gallery By - November 30, 2017

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

Vistara promises a premium travel experience all the way

In Gallery By M4G Bureau - November 29, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites

Apple’s iPhone X banks on high brand recognition

In Campaigns By M4G Bureau - November 29, 2017

The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images

The LEGO group appoints Initiative as global media agency

In OOH News By M4G Bureau - November 28, 2017

Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business

Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim

In OOH News By Amaan Kazmi - November 28, 2017

As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners