Results For "AP"
2133 News Found
Bangalore Metro enters fast lane, leg up for OOH
In OOH News By M4G Bureau - January 12, 2018
The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media
In Digital OOH By M4G Bureau - January 11, 2018
Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Gallery By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Campaigns By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
Pepsi Black makes a big splash on Rapid Metro
In Gallery By M4G Bureau - January 09, 2018
The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram
Santosh Padhi to lead Outdoor Lotus, Press Lotus Jury at ADFEST 2018
In OOH News By M4G Bureau - January 09, 2018
ADFEST 2018 will be held during March 21-24 2018 at the Royal Cliff Hotels Group, Pattaya; Paddy will lead the jury in two categories where he has attained stellar achievements
Pepsi Black makes a big splash on Rapid Metro
In Campaigns By M4G Bureau - January 08, 2018
The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram
Hong Kong’s MTR crafts cartoon-themed train compartment
In Campaigns By M4G Bureau - January 06, 2018
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign
‘Global LED signage & display consumption scales estimated $56.5bn’
In Research By M4G Bureau - January 05, 2018
Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022