Achieving carbon neutrality

In Viewpoints By - December 20, 2023

Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality

2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22

In OOH News By M4G Bureau - December 20, 2023

The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.

Shapoorji Pallonji’s Kingstown Wildernest showcased in Pune

In Campaigns By M4G Bureau - December 19, 2023

Innovation grabs eyeballs

Samsung livestreams interactive Rocket League challenge in epic DeepScreen® Alive gameplay

In Digital OOH By M4G Bureau - December 19, 2023

Produced by CYLNDR, the 15 minute game unfolded on London’s Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub Champion.

Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

“Dynamic displays can save you money”

In Viewpoints By M4G Bureau - December 12, 2023

In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.

Vodafone’s ‘Elf and seek’ AR game returns bigger, better Xmas 2023

In Campaigns By M4G Bureau - December 12, 2023

Over 60,000 prizes are up for grabs including a family holiday to Lapland and an all-inclusive holiday to Tenerife

LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

In Digital OOH By M4G Bureau - December 12, 2023

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada

The Fern Hotels & Resorts appoints Deepak Kadam GM Marketing

In OOH News By M4G Bureau - December 12, 2023

“The company's commitment to building eco-sensitive hotels aligns perfectly with my own professional philosophy, and I am eager to lead the marketing team to new achievements,” says Deepak Kadam

‘Returns from tech investments is a given’

In OOH Solutions By M4G Bureau - December 11, 2023

Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.