Results For "AP"
2133 News Found
Central says “Namaskar” to Guwahati
In Campaigns By M4G Bureau - April 06, 2018
Reminder Outdoor Advertising has decked up the outdoor the beginning of April with teasers and revealers using extensive OOH formats like billboards, pole kiosk and traffic poles with the launch of Central shopping Mall in Guwahati
Rapport Outdoor wins Silver for ‘Best Use of Outdoor’ at Goafest 2018
In OOH News By M4G Bureau - April 06, 2018
The agency has won the award for the #GoSafeOutside campaign for Hamam brand; there were no Gold or Bronze metals awarded in this category
‘Emotions’ mark Mumbai Indians OOH battle-cry
In Campaigns By M4G Bureau - April 06, 2018
The campaign urges the Mumbai Indians fans to download the emojis from the MI app – that highlight different emotions like happiness, anger, passion, aggression and etc. with a catchy text ‘Game on Emotions On’ pasted on large size formats
‘Go Kerala’ campaign goes many a mile in London
In Gallery By M4G Bureau - April 04, 2018
The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
In OOH News By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
‘Go Kerala’ campaign goes many a mile in London
In Campaigns By M4G Bureau - April 02, 2018
The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Vyoma Media appoints Rajiv Bose as Chief Revenue Officer
In OOH News By M4G Bureau - March 27, 2018
Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions
PharmEasy delivery app writ large on OOH formats
In Campaigns By Ria Banerjee - March 23, 2018
Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.