Results For "AP"
2133 News Found
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Ad spends to grow 10.5% in India in 2018: DAN
In Research By M4G Bureau - June 15, 2018
With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn
FEPE International announces 2018 Awards winners
In OOH News By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
DMRC promotes environment awareness among school kids
In OOH News By M4G Bureau - June 06, 2018
The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day
SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018
In OOH News By M4G Bureau - June 04, 2018
Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year
Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations
In OOH News By M4G Bureau - June 01, 2018
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
DTC opens tender for bus wrap branding
In OOH News By M4G Bureau - May 30, 2018
The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years
Fast Track Integrated Marketing services retains Guwahati airport media rights
In OOH News By M4G Bureau - May 29, 2018
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
Coolwinks.com appoints dentsu X to handle its media duties
In OOH News By M4G Bureau - May 28, 2018
This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office
‘Sports unites audiences through their universal passion’
In Viewpoints By Bhawana Anand - May 26, 2018
Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.