OOH has a role cut out in smart city development: Prem Shankar Jha

In Gallery By - August 21, 2018

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

‘Aggressive growth of DOOH will continue in all markets’

In Viewpoints By Rajiv Raghunath - August 20, 2018

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

Lodha Group champions water harvesting

In Campaigns By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

YES BANK to amplify new banking campaign with OOH medium

In OOH News By M4G Bureau - August 14, 2018

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

DTC invites bids for bus wrap ad rights & time keeping booths

In OOH News By M4G Bureau - August 14, 2018

The transit authority calls bids for bus wraps and Modern Porta Cabin Time Keeping Booths branding for North & East areas

Sapphire Media Services fortifies printing setup with HP Latex 3200 installation

In OOH Solutions By Bhawana Anand - August 10, 2018

Considering the demand for green printing, the company has installed HP Latex 3200 Printer that is UL Greenguard Gold certified

Stripped down to bare essentials

In OOH News By M4G Bureau - August 10, 2018

The Bengaluru OOH landscape is dotted with bared hoarding structures

Dentsu Impact appoints Sumit Negi as ECD

In OOH News By M4G Bureau - August 09, 2018

Sumit has been hired to handle the creative output of Maruti Suzuki mandate

Karnataka HC hearing on hoardings issue coming up

In OOH News By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy