Delta’s launches 8K 25,000-lumen DLP® Projector in India

In OOH Solutions By M4G Bureau - September 19, 2018

The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing

Truecaller appoints Happy mcgarrybowen as its creative agency

In OOH News By M4G Bureau - September 14, 2018

Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services

Delhi HC dismisses appeals on putting up disclaimer on DMRC FIITJEE/IIT co-branding media

In OOH News By M4G Bureau - September 14, 2018

Court told IIT Delhi to file a suit of patent/trademark infringement if it was not satisfied with the order

cure.fit to hit OOH, cinema screens #ForTheLoveOfFit

In OOH News By M4G Bureau - September 11, 2018

Beginning with a digital campaign, the promotion will also make its way to cinema screens, OOH and print

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Times OOH strengthens airport media portfolio with Mauritius airport media acquisition

In OOH News By Bhawana Anand - September 07, 2018

Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite

IOAA approaches Karnataka Govt citing large format printing flex not a threat to environment

In OOH News By Rajiv Raghunath - September 06, 2018

Makes representations seeking deletion/withdrawal of ‘flex’ from the Forest, Ecology and Environment Secretariat Notification No. FEE 17 EPC 2012, Bangalore dated 11.03.2016

Ocean invites entries for annual digital creative contest

In Digital OOH By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

Happy mcgarrybowen bags Foodpanda’s creative duties

In OOH News By M4G Bureau - September 05, 2018

Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand

Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India

In OOH News By M4G Bureau - September 05, 2018

Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project