Exide wishes Happy Diwali with a lit up Hashtag sign

In Gallery By - October 30, 2018

The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising

Futek Digital dominates Katra OOH landscape with iconic DOOH screen

In Gallery By - October 29, 2018

The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city

EFI launches high performance, economical Pro 32r

In OOH Solutions By M4G Bureau - October 29, 2018

This entry level printer, launched at SGIA, Las Vegas, is suitable for printing billboard posters, building wraps, fleet graphics, window graphics, etc.

ExxonMobil showcases its 150-year brand journey

In Gallery By Bhawana Anand - October 27, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

Lodha takes Palava Project extra miles with NMMT bus branding

In Campaigns By M4G Bureau - October 27, 2018

The Lodha Palava branded buses showcase the multitude options where citizens could live, work, learn and play using Palava’s many facilities

‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

ExxonMobil showcases its 150-year brand journey

In Campaigns By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

IOAA appoints A R Sreedhar as General Manager

In OOH News By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

SPH arm unveils Singapore’s largest sequential LED billboard

In Digital OOH By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece