Havas Group India appoints Manas Lahiri as GM

In OOH News By M4G Bureau - December 18, 2018

He will operate from Gurgaon brand of the agency

Stiff resistance to airport privatization move

In OOH News By M4G Bureau - December 17, 2018

Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru

Vistara targets the ‘High Fliers’ with new campaign

In OOH News By M4G Bureau - December 17, 2018

The brand is rolling out a multi-media campaign that will also cover OOH

Be Hatke like Varun, says fbb

In Gallery By M4G Bureau - December 12, 2018

The brand has launched a major OOH campaign featuring brand ambassador Varun Dhawan to promote the new men’s wear collection.

fbb goes ‘Hatke’, a la Dhawan style

In Campaigns By M4G Bureau - December 06, 2018

The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection

DMRC invites bids for media rights on Line 7

In OOH News By M4G Bureau - December 06, 2018

The tender will open on January 4, 2019

Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela

In OOH News By Bhawana Anand - December 05, 2018

Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays

Zenith wins global media business for Lactalis

In OOH News By M4G Bureau - December 04, 2018

The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets

DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

QMS creating largest multi-media biz in New Zealand

In OOH News By M4G Bureau - December 04, 2018

QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital