Skycom India invests in IR technology

In Digital OOH By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

Bangalore OOH policy stalled due to technical issues

In OOH News By Bhawana Anand - January 28, 2019

Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge

DTC invites bids for bus wrap rights

In OOH News By M4G Bureau - January 25, 2019

The rights will be awarded on 1,157 buses linked to 10 depots

SNJ Enterprise installs Arrow’s EFI VUTEk GS3200

In OOH Solutions By M4G Bureau - January 25, 2019

EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes

Hershey’s says it with a Kiss

In Campaigns By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

Sapphire Media Services adorns new identity

In OOH News By Bhawana Anand - January 23, 2019

The new logo reflects the broadening horizons of their business

Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

New dating app Bumble creates OOH buzz

In Campaigns By Shradha Mishra - January 21, 2019

The campaign has been rolled out in key markets across the country

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

1st Transit Media Talks Conference in Mumbai on Feb 28

In Gallery By - January 19, 2019

OOH stakeholders to chart the growth map for India’s transit media industry