Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Idea to showcase 4G capability with high decibel OOH campaign

In OOH News By M4G Bureau - February 07, 2019

The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon

Ogilvy North brings Ritu Sharda on board as Chief Creative Officer

In OOH News By M4G Bureau - February 05, 2019

Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands

Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall

In Digital OOH By Bhawana Anand - February 05, 2019

10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall

Moradabad Division, NR invites bids for train wrap

In OOH News By M4G Bureau - February 04, 2019

The rights will be awarded for a 5-year period

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Skechers appoints Leo Burnett India as creative agency

In OOH News By M4G Bureau - January 28, 2019

Leo Burnett India's Mumbai branch will look after the account

Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur

In OOH News By Shradha Mishra - January 28, 2019

The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses