‘Having larger OOH cos will help industry get more traction’: Phil Hall

In Viewpoints By Rajiv Raghunath - September 04, 2019

Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years

Brands line up to grab their pie during Ganesh Utsav

In OOH News By Pray Jani - September 04, 2019

With footfalls of over 3-5 crore across Mumbai alone, brands find Ganesh Utsav a great opportunity to capture the attention of their TG, even during times of market slump

‘Urbanization is a huge benefit for the OOH industry’

In Gallery By - September 03, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

Sunny Oil’s new brand recipe includes OOH

In OOH News By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

MG Hector makes maiden appearance at BIAL

In Campaigns By M4G Bureau - August 28, 2019

As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience

Tata CLiQ Electronics launches awareness campaign

In Campaigns By M4G Bureau - August 27, 2019

Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

Hyperspace India appoints Sandeep Sawant as Associate VP

In OOH News By M4G Bureau - August 26, 2019

With close to 2 decades of experience, Sandeep will contribute in expanding agency’s offerings, improvise on the existing services and develop Smart City solutions

Fena taps 4 lakh pilgrims at Pandharpur Wari Yatra

In Campaigns By Pray Jani - August 22, 2019

The brand rolled out an experiential to capture the attention of pilgrims at the Pandharpur Wari Yatra 2019 on Ashadhi Ekadashi