Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Deutsche Bank brings on board Dilipkumar Khandelwal as MD & Head of Technology

In OOH News By M4G Bureau - December 03, 2019

Former MD of SAP Labs India, Khandelwal will oversee the development of the bank‘s Technology Centres globally to create one, consistent strategy and more

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations

Right Messaging & Location drives iBall sales

In Campaigns By M4G Bureau - December 02, 2019

The brand captures advertising media for strategic targeting at Mumbai Airport

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview

DAN appoints Cheuk Chiang to lead Greater North business in APAC

In OOH News By M4G Bureau - November 29, 2019

Chiang will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity