Results For "ANA"
1100 News Found
UNIBIC tempts passersby through its attractive outdoor campaign
In Campaigns By Satarupa Chakraborty - September 22, 2015
The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.
QuikrCars goes on an extensive OOH drive
In Campaigns By Satarupa Chakraborty - September 08, 2015
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.
Personalised OOH: Precision targeting comes to China Post screens
In Digital OOH By VJ Media Bureau - August 24, 2015
China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.
Havas Media bags account for FoodCloud.in
In OOH News By Satarupa Chakraborty - August 20, 2015
The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's business.
'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:
Unauthorised OOH media in India -- Learning to live with it!
In Viewpoints By M4G Bureau - August 07, 2015
Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
Equity financing of OOH business - meeting challenges headon
In Viewpoints By M4G Bureau - August 05, 2015
Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, recounts his entrepreneurial journey and the myriad challenges that he tackled while attracting investor attention
Switch to sustainable, responsible printing processes: Santhosh PG
In OOH News By VJ Media Bureau - July 31, 2015
Speaking on the theme"The need for sustainable and responsible printing processes for OOH†at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions