OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

In OOH News By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Archana Aggarwal to anchor Young Outdoorians Contest at OAC 2016

In OOH News By VJ Media Bureau - April 18, 2016

Archana Aggarwal, VP - Brand, Airtel will anchor the Young Outdoorians Contest that is open to media professionals below 30 years working with brands, specialist agencies and OOH media owning firms

Madison BMB wins Asian Paints' bath fitting business account

In OOH News By Satarupa Chakraborty - April 01, 2016

Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.

NPCI awards its media mandate to Dentsu Media

In OOH News By Satarupa Chakraborty - March 29, 2016

Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.

OOH clutter must be redirected to beautify the city landscapes

In OOH News By Nabamita Chatterjee - March 23, 2016

In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.

A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Carat India wins media mandate for Columbia Asia Hospital

In OOH News By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

"Creative campaigns act as catalysts to break the bottleneck"

In Viewpoints By M4G Bureau - March 10, 2016

Vedanarayanan Vedantham of Simplilearn shares that OOH does play a crucial role as it acts as the key component to drive audience to the desired destination.