Veet hits the streets as summer sets in

In Campaigns By M4G Bureau - April 05, 2017

Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign

DDB Mudra Group announces leadership transition

In OOH News By Satarupa Chakraborty - March 22, 2017

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Daktronics enhances its DB-6000 digital billboard series

In Digital OOH By M4G Bureau - March 17, 2017

This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager

Skipper hits the streets to showcase its water pipes

In Campaigns By Nabamita Chatterjee - March 01, 2017

The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat

Ellora Outdoor develops premium unipoles in Varanasi

In OOH News By Satarupa Chakraborty - February 27, 2017

Ellora outdoor develops 10 LED front-lit unipoles with 80 ft distance between each in Varanasi's Nadesar area.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning

In OOH News By Nabamita Chatterjee - February 07, 2017

Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India

BBMP pushing for many more FOBs, skywalks in PPP mode

In OOH News By Rajiv Raghunath - February 06, 2017

6-7 FOBs coming up soon; the civic body had also called for tender for 80 FOBs/skywalks

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

In Digital OOH By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

Prakash Arts opens integrated FOB in Bengaluru's Jayanagar

In OOH News By Rajiv Raghunath - February 01, 2017

Prakash Arts has adhered to the best structural and design standards in building this integrated public utility