Results For "ANA"
1103 News Found
‘An SOP culture is a must for OOH’
In Viewpoints By Bhawana Anand - September 26, 2017
Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:
Canada’s Outfront Media launches DOOH-focused analytics platform
In Digital OOH By M4G Bureau - September 25, 2017
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations
Pantaloons adorned Kolkata streets with magnificent ‘Alpana’
In Campaigns By Ria Banerjee - September 22, 2017
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
DDB Mudra Group wins the creative mandate for PUMA
In OOH News By M4G Bureau - September 12, 2017
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:
Media embraces tech for monitoring & 3rd party certification
In Viewpoints By M4G Bureau - September 05, 2017
Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.
Nabendu Bhattacharyya anchors the Quintessential OOH Quiz
In Gallery By - September 04, 2017
Nabendu Bhattacharyya, CEO & Managing Director of Milestone Brandcom, conducted the quiz show in a highly engaging manner once again at this year’s Convention.
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:
DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer
In OOH News By M4G Bureau - September 02, 2017
The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.
Punjab OOH players waiting expectantly for a new outdoor policy
In OOH News By Bhawana Anand - September 01, 2017
Industry hopes the new policy will not increase the tax burden on the business