2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

OPPO engages youth through Selfie Booths at colleges & malls

In Campaigns By M4G Bureau - October 18, 2017

Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Sudden ban on flex creates havoc in Chhattisgarh

In OOH News By Bhawana Anand - October 10, 2017

Concessionaires planning to go to High Court for a stay on ban

LIVA outshines in mall space with unique innovation

In Campaigns By Bhawana Anand - October 06, 2017

Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

ALTBalaji appoints Lodestar UM as media agency

In OOH News By M4G Bureau - October 05, 2017

The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio

DDB Mudra bags Royal Enfield project mandate

In OOH News By M4G Bureau - October 04, 2017

The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview: