With metrics, transit media can deliver big

In Gallery By - March 18, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Karnataka HC tells state govt to approve new ad bylaws by March 25

In OOH News By Ria Banerjee - March 18, 2019

PIL was submitted to enforce the new Code of Conduct

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum

Ranjeev Vij joins Ogilvy Delhi as Managing Partner

In OOH News By M4G Bureau - March 12, 2019

He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia

With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Karnataka HC calls for new ad bylaws to be enforced expeditiously

In OOH News By Ria Banerjee - March 11, 2019

Approval being delayed by the issue of GST on ad tax

Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

More skywalks planned in Bengaluru

In OOH News By M4G Bureau - March 05, 2019

The skywalks will reportedly be developed on self-financing basis

Transit Media can take on multiple avatars: Santosh Padhi

In OOH News By Bhawana Anand - March 01, 2019

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

Adani Group wins bid to operate Guwahati airport too

In OOH News By M4G Bureau - February 26, 2019

The Group has won the rights for operation, management and development of all 6 airports that are being privatised