Anand Laxman Wagaralkar replaces Nidhi Choudhari as MCGM advertising deptt head

In OOH News By M4G Bureau - June 18, 2019

Earlier Anand was the Deputy Municipal Commissioner of Zone III

PATTISON Outdoor onboards Broadsign for network optimisation

In Digital OOH By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

Casio India assigns creative duties to L&K Saatchi & Saatchi

In OOH News By M4G Bureau - June 11, 2019

The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio

Ocean Outdoor extends its Ocean for Oceans mission on World Oceans Day

In Digital OOH By M4G Bureau - June 06, 2019

Ocean to present exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño

Bengaluru large format OOH business hits an air pocket

In OOH News By Bhawana Anand - June 06, 2019

BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city

Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer

In OOH News By M4G Bureau - June 05, 2019

Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions

Vodafone 4G SuperNet skyrocketing in W Bengal

In Campaigns By Ria Banerjee - June 04, 2019

The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data

Carnival Cinemas partners with Khushi Advertising

In OOH News By Bhawana Anand - May 28, 2019

The multiplex brand aims at increasing advertising revenues from AOR agencies

Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - May 27, 2019

The Quiz contest draws the participation of over 400 OOH industry professionals

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins