Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

In Campaigns By M4G Bureau - February 27, 2024

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

In Digital OOH By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

Broadsign releases State of Static OOH Report

In Research By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Narayana Health runs multi-media "Close the Care Gap" campaign on cancer care

In Campaigns By M4G Bureau - February 16, 2024

Aligned with World Cancer Day

Large formats comeback on Bengaluru streets imminent

In OOH News By M4G Bureau - February 14, 2024

A near six-year wait for media owners

Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations

In Campaigns By M4G Bureau - February 09, 2024

The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa

Times OOH bags 7-yr ad contract for Chandigarh International Airport

In OOH News By M4G Bureau - February 08, 2024

Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh

Neil Prime joins Ocean Outdoor Group board

In OOH News By M4G Bureau - February 06, 2024

“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley