Panasonic to launch OOH LEDs soon

In OOH Solutions By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs

BJP keeps strict eye on Assembly election’s OOH campaign

In OOH News By Bhawana Anand - October 21, 2019

Consider as a huge campaign for assembly election in the state of Haryana, the highest spending party monitors every penny spent

DAN appoints Asha Suvarna as the CFO

In OOH News By M4G Bureau - October 16, 2019

The key alteration will fill in for Anand Bhadkamkar who is now the CEO of DAN, India

No development even after State Rules 2019 are ready

In OOH News By Bhawana Anand - October 16, 2019

The high court of Karnataka postponed the next hearing in 1st week of November; industry sees no outcome

Havas Creative India bags integrated communication mandate for Infinity

In OOH News By M4G Bureau - October 15, 2019

The agency has been selected to handle both online and offline platforms

BJP creates presence in Haryana’s all 90 constituencies

In OOH News By Bhawana Anand - October 14, 2019

The campaign has been deployed only on hoardings and wall wraps

OOH is used to create excitement about the brand: Amlan Mukherjee

In Viewpoints By Ria Banerjee - October 14, 2019

Amlan Mukherjee, General Manager, East Branch- Hindustan Unilever, shares that the brand promotions are all about selling concepts related to occasions.

Ponds DOOH walls writs bold this festive season

In Digital OOH By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Zero Degree adds new media options in its metro portfolio

In OOH News By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years

Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect