Western Railway bullish on advertising revenue growth

In OOH News By Pray Jani - February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy

Gurbaksh Singh to lead newly launched DAN’S Innovation Lab

In OOH News By M4G Bureau - February 07, 2020

Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core

MediaCom awarded media mandate of Citroen India

In OOH News By M4G Bureau - February 07, 2020

The account will be managed and supervised from the MediaCom Bangalore office

Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

Key speakers of 2nd Transit Media Talks

In OOH News By M4G Bureau - February 05, 2020

The show is going to be addressed by a mix of authorities, brand marketers and research analysts

5 smart city projects in PPP mode an opportunity for digital signage industry

In Digital OOH By Bhawana Anand - February 04, 2020

100 new airports will also create more digital signage business

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH

Havas Creative India bags integrated communication mandate for William Grant & Sons

In OOH News By M4G Bureau - January 24, 2020

The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie