Motivator India wins media mandate for MilkLane

In OOH News By M4G Bureau - September 01, 2020

The agency will manage offline and online media for MilkLane

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

In OOH News By M4G Bureau - September 01, 2020

Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles

Anand Jewellers makes a grand presence with high magnitude campaign in Bhopal

In Campaigns By Bhawana Anand - August 07, 2020

In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

In Research By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

AdOnMo join hands with Adways to manage digital billboard in Hyderabad

In Digital OOH By M4G Bureau - August 04, 2020

The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.

AdMAVIN launches updated version of Mavin Media Monitoring application

In OOH News By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

Mumbai civic body denies license fee waive off for private hoarding owners

In OOH News By M4G Bureau - July 23, 2020

In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee

Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics

In OOH Solutions By M4G Bureau - July 22, 2020

Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace