'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

Welspun captures festive season with two tactical campaigns

In Campaigns By M4G Bureau - November 12, 2020

Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

In Digital OOH By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

Ludhiana civic body plans to impose heavy penalty on illegal media

In OOH News By M4G Bureau - November 10, 2020

The officials of Ludhiana Municipal corporation is going to present a resolution in the General House meeting today

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Rachana Lokhande joins IOAA as member of Board of Advisors

In OOH News By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

‘OOH has a key role to play in lifting the nation’s spirits’

In Viewpoints By Rajiv Raghunath - November 03, 2020

Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout

Mohit Joshi elevated to CEO, Havas Media Group

In OOH News By M4G Bureau - October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

In Research By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance