Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

In OOH News By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

Castrol India appoints Jaya Jamrani as VP - Marketing

In OOH News By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

Leafberry creates landmark DOOH site in Ludhiana

In Digital OOH By Bhawana Anand - January 13, 2021

The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation

Digital Signage market to grow by $7 Billion by 2024

In Research By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

Havas Group India announces Senior Management elevations

In OOH News By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Madison Media strengthens its Kolkata operations

In OOH News By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai

Hyderabad media owners take their protest to the OOH space

In OOH News By Bhawana Anand - December 22, 2020

The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68

Purplle appoints Essence as integrated media agency of record in India

In OOH News By M4G Bureau - December 17, 2020

Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers

Havas Media wins integrated media mandate for Domino’s Pizza

In OOH News By M4G Bureau - December 10, 2020

The mandate includes both offline and digital media duties