Results For "ANA"
1103 News Found
Use of biometric data, personalisation, among key expected trends
In Research By M4G Bureau - February 19, 2021
A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
In Research By M4G Bureau - February 17, 2021
India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.
Sony expands Bravia 4K HDR professional display line-up
In OOH Solutions By M4G Bureau - February 17, 2021
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once
Bisleri partners with Alakh Advertising for a fizzy campaign
In Campaigns By Bhawana Anand - February 15, 2021
With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG
Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media
In OOH News By M4G Bureau - February 15, 2021
Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years
KPMG India, Infomo in tie-up to tap digital advertisers
In Digital OOH By M4G Bureau - February 12, 2021
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads
Mondelez’s new V Day question: How far will you go for love ?
In Campaigns By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
India’s macro economic indicators show uptick for OOH
In OOH News By M4G Bureau - February 11, 2021
The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma
Havas Creative India bags integrated communication mandate of flybig airlines
In OOH News By M4G Bureau - February 10, 2021
The agency has designed OOH creative for the maiden campaign of the new airline
Pun and data mark Dunzo’s new campaign
In Campaigns By M4G Bureau - February 09, 2021
The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards