Results For "ANA"
1103 News Found
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
Stroer engages location analytics company Placense at Greetech Festival
In Digital OOH By M4G Bureau - June 18, 2021
“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.
‘An OOH marketplace ensures a high level of transparency & efficiency in business’
In Viewpoints By Rajiv Raghunath - June 14, 2021
Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.
Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban
In OOH News By Rajiv Raghunath - June 08, 2021
If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’
‘Marketers need to stitch the missing link between data and business value’
In Viewpoints By N Jayalakshmi - June 02, 2021
Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.
VIOOH powers JCDecaux DOOH programmatic offering in France
In Digital OOH By M4G Bureau - June 02, 2021
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)
Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy
In OOH News By Rajiv Raghunath - June 01, 2021
Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
‘We augment the glory of Times Square’
Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
