‘The OOH Expo is a precursor to the promotion of a robust OOH ecosystem in India’

In OOH News By M4G Bureau - December 13, 2021

S Kumar, Managing Director of Srishti Communications, says the upcoming OOH Expo, to be held in Mumbai on March 14-15, 2022 would be the perfect setting for the buyers and providers of smart OOH solutions to get together and forge meaningful business deals and partnerships.

71% of Indian marketers’ budgets set to increase in 2022: DCMN report

In Research By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022

In OOH News By M4G Bureau - December 07, 2021

Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.

Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022

In OOH News By M4G Bureau - November 30, 2021

S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights

Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

In OOH News By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada

‘Do Nothing’ and bank on it

In Campaigns By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

Bridgestone India rolls out disabled-friendly initiatives at Pune railway station

In OOH News By M4G Bureau - October 29, 2021

The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.

‘There is a shortage of digital inventory’

In Digital OOH By N Jayalakshmi - October 22, 2021

Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors