Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars

In OOH News By Rajiv Raghunath - February 17, 2022

Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.

Kempegowda International Airport, Bengaluru invites bids for managing advertising media

In OOH News By M4G Bureau - February 15, 2022

The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.

ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens

In Digital OOH By Rajiv Raghunath - February 03, 2022

World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day

‘We see the Metaverse as cities where people gather’

In Gallery By - February 03, 2022

Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth

Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business

In OOH News By M4G Bureau - January 31, 2022

Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region

Will Budget 2022-23 put more money in the hands of consumers?

In OOH News By Rajiv Raghunath - January 25, 2022

Demand creation will be the panacea

Britannia bakes a healthy offering for Delhi

In Campaigns By M4G Bureau - January 20, 2022

Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR

‘Advertising in healthcare setting delivers superior persuasiveness’

In Viewpoints By Rajiv Raghunath - January 19, 2022

Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath: