Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022

In OOH News By M4G Bureau - August 13, 2022

Suresh comes with 30 years of experience in the media and advertising industry.

IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform

In OOH News By M4G Bureau - August 11, 2022

IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.

Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022

In OOH News By M4G Bureau - August 09, 2022

The discussion will centre on ‘What should OOH do to attract more brand spends’.

POOHM | The revolution of outdoor advertising

In OOH News By - August 08, 2022

Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the lines of online media.

Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India

In OOH News By M4G Bureau - August 05, 2022

“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.

Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

JCDecaux renews ad contract for Shanghai Metro lines for 15 years

In OOH News By M4G Bureau - July 26, 2022

This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.

Dhruv Kathuria, Marketing Manager - Media and Alliance at McDonald's, part of Jury for OAA 2022

In OOH News By M4G Bureau - July 25, 2022

Dhruv, who handles the North and East markets of McDonald’s, was part of the panel that judged the entries in Group A, which included the Brand, International, and Public & Social Services categories.

Murtuza Vapiwala, Head of Marketing, Broker Network, joins OAA 2022 Jury panel

In OOH News By M4G Bureau - July 21, 2022

Murtuza comes with 20 years of experience working across various industries, and has managed more than 80 brands across 3 continents in his career.