Carrera Eyewear collaborates with Tiger Shroff’s Prowl to launch Carrera x Prowl eyewear collection

In OOH News By M4G Bureau - February 14, 2023

Ashutosh Vaidya, Managing Director, Safilo India, says, “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff”

Times OOH bags exclusive 20-yr ad rights at GMR Goa International Airport, Mopa

In OOH News By M4G Bureau - February 13, 2023

“We have deployed a wide range of world-class media options that would cater to the contemporary and modern media objectives of local and international advertisers,” says Shekhar Narayanaswami, President, Times OOH.

LMX & MIZET partner Pyxis UAE to enable dynamic content management for new retail DOOH network

In Digital OOH By M4G Bureau - February 13, 2023

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network

PPDS adds ‘Wave’ of sustainable management services and applications for professional display fleets

In OOH Solutions By M4G Bureau - January 31, 2023

Innovative cloud ecosystem officially goes live at ISE 2023

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

In Research By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

‘OOH ideal for building public awareness of Govt schemes & programmes’

In OOH News By M4G Bureau - January 23, 2023

Siddalingappa B. Pujari, Managing Director, Karnataka State Marketing Communication & Advertising Ltd shares his perspectives on ‘How OOH can be pivotal to Govt communications outreach’.

‘NINFRIS, e-auctions augment ease of investment in railway media’

In OOH News By M4G Bureau - January 23, 2023

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

In OOH News By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum