COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

In OOH News By M4G Bureau - June 01, 2023

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.

Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion

In OOH News By M4G Bureau - June 01, 2023

The UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase, says Fernando Vizcaíno, General Manager of Worldcom OOH.

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

PPDS partners with AV service platform provider Userful

In OOH Solutions By M4G Bureau - May 26, 2023

The Partnership sees select Philips digital signage and dvLED displays become officially certified for the Userful Infinity Platform, bringing advanced control and secure management to enterprise customers and mission critical displays.

Celebrate excellence, says Siddharth Anand, GM – Marcom, Havells India who joins OAA 2023 Jury

In OOH News By M4G Bureau - May 26, 2023

“OAA is an ideal platform for recognition of works of excellence,” states Siddharth

“We are our clients’ extended arm and we are a partner in their growth”

In Viewpoints By Aayush Mohanan - May 25, 2023

Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

In Research By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury

In OOH News By M4G Bureau - May 05, 2023

With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.

‘High-end signage market is very promising’

In Viewpoints By Aayush Mohanan - May 01, 2023

Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.