QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

In Research By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

In Digital OOH By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.

Time to spruce up OOH space in Bengaluru: Specialists

In OOH News By N Jayalakshmi - August 17, 2021

Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.

Going for GOohLD!

In Viewpoints By - August 04, 2021

If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.

Tata Tea celebrates ‘Kadak’ spirit of Mumbai

In OOH News By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

In Digital OOH By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

In Digital OOH By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Mera Hoardings partners Indian Olympic Association to launch #CHEER4INDIA campaign

In Campaigns By M4G Bureau - July 26, 2021

The campaign featuring portraits of India players at the Olympics on static & DOOH media.

The ‘buzz’ stop – Eye-catching vaccination campaign on BQS in Agartala

In Campaigns By N Jayalakshmi - July 19, 2021

Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media

Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.