Results For "AMP"
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Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas
In Campaigns By Rajiv Raghunath - October 26, 2021
The campaign urges cine-goers to bring family back to the cinemas
Provocative creatives add punch to Square Yards’ campaign
In Campaigns By M4G Bureau - October 26, 2021
Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.
The writing is on the wall
In OOH Solutions By N Jayalakshmi - October 25, 2021
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
‘Industry needs to invest in tech to provide authenticated data’
In Viewpoints By N Jayalakshmi - October 21, 2021
Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.
Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata
In Campaigns By M4G Bureau - October 20, 2021
On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.
Stellar Ace pioneers Project Campus Series, bridging young minds with local brands
In OOH News By M4G Bureau - October 20, 2021
Tertiary students ideate for Singapore businesses’ integrated marketing campaigns
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
How social activation worked for Dabur in UP & Bihar
In OOH News By M4G Bureau - October 04, 2021
Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.
US-based Starlite Media onboards Quividi Audience Measurement Platforms
In Digital OOH By Rajiv Raghunath - October 04, 2021
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
Art for tea’s sake and tea for Tamilians…
In Campaigns By N Jayalakshmi - September 29, 2021
Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.