Results For "AMP"
1932 News Found
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
In OOH News By Rajiv Raghunath - March 23, 2022
The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.
Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady
In OOH News By Rajiv Raghunath - March 23, 2022
The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin
Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia
In Digital OOH By M4G Bureau - March 23, 2022
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.
PhonePe says it with truck art
In Campaigns By M4G Bureau - March 21, 2022
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.
‘Radhe Shyam’ casts dramatic imageries on OOH canvas
In OOH News By M4G Bureau - March 17, 2022
Bright Outdoor Media executes the multi-city campaign
Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’
In Campaigns By M4G Bureau - March 15, 2022
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
In OOH News By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
Fastrack keeps time with OOH
In Campaigns By M4G Bureau - March 04, 2022
The brand has time to time unveiled highly creative and attractive OOH campaigns.
OOH delivers Adidas’ big shout-out to women athletes
In Campaigns By N Jayalakshmi - March 01, 2022
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.