Broadsign spreads its wings wider, acquires Netherlands-based DOOH DSP OutMoove

In OOH News By M4G Bureau - May 14, 2024

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally

JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign

In Digital OOH By M4G Bureau - May 07, 2024

The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.

‘Panchayat ki lauki’ – talk of the town

In Campaigns By M4G Bureau - May 07, 2024

Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Laqshya Media Group unveils innovative OOH campaign for Finolex cables

In OOH News By Sakshi Sanghavi - April 30, 2024

The campaign will run for a month across large format billboards in many cities

Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign

In Digital OOH By Sakshi Sanghavi - April 29, 2024

Vikrant Massey is the face of this campaign

PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

In OOH News By Sakshi Sanghavi - April 25, 2024

Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.

Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption

In Digital OOH By M4G Bureau - April 23, 2024

The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme

Myntra's CGI spectacle: sneaker sensation takes Mumbai by Storm

In Campaigns By Sakshi Sanghavi - April 23, 2024

The campaign was executed around Bandra Worli Sea-link